Press: 1995-1996
Elle
In its November 30 th issue, featured several accessories designed by Ly Dumas.

Afrique Magazine
Afrique Magazine devoted two successive editions to the young Cameroonian designer Ly Dumas. In the November issue, Emmanuelle Pontié signed an article titled “Le vêtement est une œuvre d’Art”/”Clothing is art”, saying that:
“Ly Dumas chose fashion to tell the story of African textiles, a product of millennial know-how. The Cameroonian designer, who prefers belonging to the whole of Africa, draws her clothes in fabrics straight out of the continent’s history: the ndop, reserved for the Cameroonian chiefs, the traditional Senegalese rabal, the famous bogolan of Mali, whose secret writings speak of the origins of the Universe. Ly Dumas deliberately opted for a very elitist production, where the garment is regarded as a unique, made-to-measure work of art, a symbol of reference. “I’ve been working in fashion for five years. I used to do extensive research on the meaning of symbols. My first showroom was a proper laboratory.” Ly Dumas has just opened the first shop of an African designer in Paris. On its two levels, you can admire and buy sumptuous clothes steeped in African and universal culture or traditional African fabrics combined with haute couture textiles from Asia and the West. Ly Dumas draws her raw materials from an ancient heritage which receives a ontemporary living function, in a word: Fashion.”
Le Monde
Le Monde – in an article published on December 4 th , 1995 and titled “La mode africaine défile à Cotonou dans le cadre du sommet de la Francophonie”/”African fashion
arades at Cotonou during the Francophonie Summit”, Laurence Benaim wrote:
"Seeing the public in gala boubou confirms a trend: the return of tradition and the cult of Africanity, whose textile could well be the vector. As such, Chris Seydou, a Malian couturier who died in 1994, was a visionary: the first to take up the scissors and cut into the Korhogo or Kenté fabrics. In his wake, we find Ly Dumas, a descendant of Cameroonese kings, who associates silk and taffeta with Kasaï velvet or royal Ndop and Rabal cotton brocade. She just opened a shop in Paris."
Cosmo
In a December 1995 article, Cosmo stated that:
"Ly Dumas, this beautiful Cameroonian woman, opened her shop with
clothes that could be described as African urban version."

Madame Figaro
Elle
In February 1996 issue of Elle magazine, in section “Ethnic trends, fabrics from elsewhere”, Francine Vormese mentioned:
"The Cameroonian designer was born in the land of Ndop fabric, in a region where her grandmother, the Queen Mother, made Ndé (nobility, dignity, elegance) reign as an essential value of life. Ly Dumas feels at ease with the textile traditions of all of Africa. Our favourite: Ndop, brings to life tight-fitting, modern dresses to be adorned with a shawl.”

Revue Noire
Revue Noire – its March 1996 edition devoted two pages to Cameroonian fashion
designers. We quote from the article signed by N.R.:

”Following in the footsteps of Chris Seydou, the first fashion designer to create clothing using artisanal fabrics, Ly Dumas honours his memory by combining traditional and Western textiles into a perfect mix. Skilfully blending discreet forms of sophistication, she ebbs behind pure lines, highlights the fabrics and sublimates certain parts of the body. The senses awaken. The geometry of N`Tchacks and Bogolans, the colours of Ndop or Rabals, the softness of cashmere, the fragrances of Indigo and rustling silk stimulate hearing, smell, touch, and imagination.”
Express
In 27 June – 3 July issue of Express magazine, under the heading ”Lifestyle-trends”, M. Lp. writes about “Lady Ly”:
”With summer upon us and the heat wave in full swing, let's turn our backs on modern textiles to discover African fabrics inherited from a thousand-year-old know-how. At the crossroads of tradition and creativity: Ly Dumas’ fashion, a Cameroonian designer – special prize of the jury at the Saint-Malo Young Designers Festival. Artisans from the four corners of the African countryside manufacture her exclusive fabrics. The result is an ethnic fashion for a Western-style ready-to-wear. Saga Africa!”

Madame Figaro
The Madame Figaro issue of 28 June 1996, highlights Ly Dumas’ creations alongside pieces by Yves Saint Laurent, Hermes, Celine, and Trussardi, in a masterful pictorial that appeared in the men’s fashion section under the title “Vacances aussi pour lui”/” Holidays for him as well”.
”Goodbye suit and tie, he too is going casual, with these batik waistcoats, shirts and leather trousers which, in total look or small touches, blow an African wind on our men's fashion.”


Creole
Creole’s cover of July 1996 features an outfit signed by Ly Dumas. It is one of the
“Ndops” made by the designer, in fact, a contemporary interpretation of the royal
fabric of Cameroon.

Lettre des Musiques et des Arts Africains
In the 5 November 1996 issue of the Lettre des Musiques et des Arts Africains (LMAA), an article titled “Arts”, placed under the heading “Whispers” and unsigned, tells us:
”Ly Dumas. The autumn-winter 1997 collection is ready. It is faithful to the style of the African dressmaker. A natural refinement of colours (beautiful association of saffron yellow, camel, brown with black and grey), a great sense of detail (zips, embroidered buttons, saddle stitches, collars and lapels highlighted with African fabrics) and, above all, an astonishingly successful alliance between the most famous French and Italian fabrics (linen, cashmere, silk satin, woollen crêpe) with the most prestigious African weavings (Ndop, Rabal, Kasaï, Indigo). In Dumas' work, fantasy is never out of place. It is always there to shine the appropriate light: no more, no less.”

Etincel
The December 1996 release of the Etincel magazine mentions in the “African Mosaic” section the presence of the Cameroonian designer at an international event.
"Under the patronage of Barbara Hendricks, African Mosaic is a collection of traditional African festive and ceremonial clothing from all regions of the continent. More than thirty designers, especially Alphadi, Xuly Bet, Katoucha, and Ly Dumas have entrusted models from their countries."